WhatsApp Business API: What is it?
Facebook established WhatsApp Business in August 2018, WhatsApp Business API helps organizations/businesses can easily receive and respond to an unlimited number of WhatsApp messages.
WhatsApp Business automation enables businesses to automate and streamline repetitive tasks such as customer support, appointment scheduling, and order tracking.
WhatsApp Business Account: To integrate CRM with WhatsApp, businesses need to have a WhatsApp Business account. WhatsApp Business API integration is available for medium to large businesses, while smaller businesses can use the WhatsApp Business App.
Choosing between SMS and WhatsApp for your business depends on several factors, including your target audience, marketing goals, and budget