Which channel is better for your business

Choosing between SMS and WhatsApp for your business depends on several factors, including your target audience, marketing goals, and budget. Here are some points to consider:

• User base: WhatsApp has a larger user base than SMS, with over 2 billion monthly active users worldwide. However, SMS is a ubiquitous technology that works on all mobile devices, including feature phones.
• Costs: SMS messaging can be more expensive than WhatsApp, especially for international messages. On the other hand, WhatsApp offers free messaging for personal use, but businesses need to pay to use the WhatsApp Business API.
• Features: WhatsApp offers more features than SMS, such as group messaging, multimedia sharing, and end-to-end encryption. However, SMS is a more straightforward channel that is suitable for short and concise messages.
• Opt-in requirements: Businesses can send SMS messages to anyone who has provided their phone number, while WhatsApp requires users to opt-in by adding the business's number to their contact list.

In summary, both SMS and WhatsApp can be effective channels for your business, depending on your target audience and marketing goals. If you are targeting a younger audience or want to send multimedia messages, WhatsApp may be a better choice. If you want to reach a broader audience or send simple text messages, SMS may be more suitable